Meet one of our expert podcast guests.

Pete Bush

CEO, Horizon Financial Group


Pete Bush, CFP® is the CEO, a co-founder and Partner of Horizon Financial Group, based in Baton Rouge, Louisiana. He has been in the financial services industry since 1991, focusing his career on assisting successful individuals across many walks of life with their personal financial management. His clients include business owners and executives, medical and legal professionals, retired couples and individuals, and professional athletes.

He is a CERTIFIED FINANCIAL PLANNER™ practitioner and a Registered Principal with Cetera Advisors. For the past seven years, Pete has been one of seven advisors selected by the Cetera Advisors, LLC President/CEO to serve as a member of the President’s Advisory Council, a group counted on for leadership initiatives within the company. In addition, Pete serves on several committees for the broker dealer holding company, Cetera Financial Group. His professional licenses and registrations include the Series 7, 24, 63, 65, 51 and Life, Health and Disability Insurance. He is a member of the Financial Planning Association (FPA) and the Financial Services Institute. Under his leadership, Horizon was selected as a member of the “LSU 100” in 2011 – 2016 and is recognized as one of the top 100 fasted growing Tiger owned or managed companies in the world.*

Insights from Pete have been featured in nationwide publications such as: Business Week, American Way Magazine, Institutional Investor, Journal of Financial Planning, Financial Planning Magazine, Lagniappe- the official publication of the Louisiana Society of CPA’s, The Baton Rouge Business Report, Investment News and many more.*

Pete is actively involved in his community, having served on many boards and committees over the years, including the YMCA, the LSU Alumni Foundation, First United Methodist Church, The Baton Rouge General Foundation, Rotary Club of Baton Rouge, The 2 Seam Dream Foundation, Junior Achievement, a founder of Baton Rouge Uncorked, the LSU CFP® Advisory Board and is a current member of the LSU TAF Board.